What Is an Identity and What Can We Do about It?

Counter-Signals 4 Launch
21 October 2021
Casa Bosques, Mexico City

Jack Henrie Fisher, in conversation with Anuar Portugal, in an ambling illustrated critical delineation of what is called, in graphic design, visual identity, of the ways in which graphic design helps capitalism to organize and subjugate the world through the concept of identity. This critique of visual identity is aimed at the system of forms that disciplines and controls people and things, and concludes with a wish fulfillment / alternate reality scenario about the communism of corporate modernism.