Carrie Secrist Gallery

2015
Chicago, IL
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We created a new visual identity, website, gallery signage, and continuous publishing strategy for this Chicago gallery of contemporary art. Responding to the coincidence of a newly designed interior gallery space with a new online space, we developed the gallery’s identity in the figure of an empty and flexible box: referring both to the gallery’s physical “white cube” and the box structure of HTML. The website, signage, and ephemeral printing each make this figure visible in unique and medium-specific ways.

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